5. RUBIS’ CORPORATE SOCIAL, ENVIRONMENTAL AND SOCIETAL RESPONSIBILITY (CSR) Rubis’ CSR approach “The will to undertake, the corporate commitment” is more than just a motto. It sums up the 2 fundamental principles of a robust corporate culture that puts people at the heart of the organization. Although it has developed an international dimension, Rubis remains a human-scale company. It has a decentralized structure, as well as professional and experienced employees who enjoy broad independence and assume in full the responsibilities their roles entail, including risk management. A corporate culture based on individual responsibility Rubis’ corporate culture is based on 3 principles: • unleash initiative. It is no longer sufficient simply to manage or administer a company. A manager must first and foremost be an entrepreneur, in addition to being an astute, judicious and effective administrator. It is by taking new initiatives that one can manage change, because one becomes a key player in that change; • establish an ability to respond swiftly to any new event liable to affect the business by means of a flexible, and decentralized organization; • fit into the social and economic fabric by adopting responsible and supportive behavior, by explaining the Group’s activities and making sure they are accepted, and by promoting the vitality of local communities (see section 5.3.2). Health, safety and the environment: 3 of the Group’s priorities In view of the risks to which it is exposed (a review of these risks is presented in chapter 4, section 4.1), Rubis’ operating subsidiaries have introduced structured arrangements in respect of health, safety and the environment (see section 5.2.1.1). The Group is also committed to limiting its environmental impact and acting in favor of the circular economy (see section 5.2.1.3). Respect for ethical values Rubis places particular emphasis on ensuring that all employees comply with the values and rules it considers essential, and on which it has built its success. These fundamental principles have been enshrined in a Code of Ethics containing rules designed to prevent and fight corruption. To ensure the proper implementation of the Code by the subsidiaries, the Group organizes awareness raising and training courses, in addition to applying control procedures (see section 5.3.1). Structured societal initiatives Aware of the need to act as a responsible company, Rubis partners with NGOs working in favor of the general interest in its host countries. Most of its initiatives are focused on health and education. To strengthen its projects and open up new perspectives, the Group has created Rubis Mécénat, its own endowment fund, which has been a player in socio-cultural sponsorship since 2011 (see section 5.3.2.3). 66 RUBIS /// 2016 REGISTRATION DOCUMENT
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